DEFINE & EXPLORE

Explore business goals, assess scope, and identify constraints.

OBSERVE & RESEARCH

Ask why, empathize with users, and analyze competitive landscape.

IDEATE & CREATE

Sketch ideas, create wireframes, and generate possible solutions.

PROTOTYPE & TEST

Design prototype, conduct user testing, and validate approach.

ITERATE

Learn from user behavior, generate more ideas, and refine design.

DELIVER

Tell the story, provide documentation, and support launch.