DEFINE & EXPLORE
Explore business goals, assess scope, and identify constraints.
OBSERVE & RESEARCH
Ask why, empathize with users, and analyze competitive landscape.
IDEATE & CREATE
Sketch ideas, create wireframes, and generate possible solutions.
PROTOTYPE & TEST
Design prototype, conduct user testing, and validate approach.
ITERATE
Learn from user behavior, generate more ideas, and refine design.
DELIVER
Tell the story, provide documentation, and support launch.